Manitoba Chambers of Commerce
Project proposal
Our purpose
We create joyful, equitable, inclusive digital experiences that enable changemakers to do their best work.
We create inclusive websites and future-forward technologies
for organizations driving transformational change.
for nonprofits and foundations strengthening communities.
for educators making learning accessible to all.
for credit unions and community-first finance.
for organizations protecting people and planet.
for fellow B Corps and purpose-driven businesses.
Executive summary
The Manitoba Chambers of Commerce is the voice for businesses across Manitoba, carrying their priorities into policy and economic development. Parts of the current site make everyday work harder for the team, and it hasn't kept up with the brand. This project gives the Chamber a site that carries the weight of its advocacy, and that a lean communications team can manage on its own.
Founded in 2009, Mangrove brings years of research, thought leadership and best practices to digital design and development. We help mission-driven teams bring clarity to complex information, so their websites support focused growth and impact.
Challenges & opportunities
A foundation the team can manage
The current page builder makes styling inconsistent, and routine edits often mean troubleshooting the builder first. With reusable blocks and consistent templates, a lean communications team can handle updates with confidence, so the site supports the team’s work instead of adding to it.
A stronger visual presence
The Chamber recently refreshed its brand, but the site still carries the old look and feel and a text-heavy layout. A rebuild brings the updated brand online and creates space for the visual presence a content-heavy site has been missing.
Clear visibility into site performance
Today the Chamber has little insight into how its site performs, with its analytics account held by an outside agency. A rebuilt site with tracking configured from launch gives the communications team reporting it owns, so it can see what audiences use and make decisions from real data.
Our approach
Our approach to this project is structured in three phases, all building toward a site the communications team can manage without friction and that gives the Chamber an up-to-date visual presence online.
Discovery establishes the information architecture and visual direction for the rebuild. Design and the build then translate that into reusable templates and content blocks the communications team can manage and publish without outside support.
Project phases
- 1 Kickoff, scoping & discovery
- 2 Design and content creation
- 3 Development, QA, training & launch
Thoughtful execution at every step
Working with Mangrove means a process that is structured, collaborative, and designed to support your team.
Clarity at every step
Clear timelines, defined roles, and thoughtful facilitation keep the project moving forward with confidence — no guesswork or chasing updates.
Strategic, not just tactical
We don't just execute — we help guide decisions, prioritize what matters, and keep the project aligned with your goals.
Designed to reduce your load
From working with content partners to managing feedback and approvals, we structure the work to make participation straightforward and efficient for your team.
Proactive and responsive
We anticipate needs, surface risks early, and stay responsive so nothing stalls or gets stuck.
A partner you can count on
Our team brings deep, focused expertise in their craft, and the experience to know how the pieces fit together.
Discovery, first
We take the time to understand your audiences, content, and how your site works, so we have a clear foundation for everything that follows.
Design with depth
Our designers are visual problem-solvers who translate your brand into a flexible digital system that feels intuitive to use and holds up over time.
Content that connects
The storytellers we partner with craft messaging that resonates with real people and works with the ways they find and engage with your site.
Technology, purposefully applied
Our developers are as fluent in strategy as they are in code, so every technical decision serves your goals, not just the build.
A result that performs and evolves
A backend built for you
Your website backend is intuitive and designed around how you actually work, so updating content is straightforward, not technical.
Custom and curated
Every component is thoughtfully designed to reflect your organization's voice and goals — a cohesive experience that supports your story.
Modular flexibility that lasts
Reuse, adapt, and expand components over time without starting from scratch — your site grows with you.
Scalable, reliable technology
Modern tools keep your site secure, stable, and ready for what's next — whatever that looks like for your organization.
Project details
Investment options
Tier 1 · Foundation
A complete website rebuild, from a discovery and strategic audit to WCAG Level AA at launch. Includes content outlines for 12–15 pages and AEO/SEO best practices. Analytics covers GA4, GTM and a base metrics dashboard.
$75,000–$85,000 CAD
Tier 2 · Extended
Everything in Tier 1, with 5–6 content types and 15–18 blocks. Includes outlines for 15–20 pages and a Core AEO audit.
$90,000–$100,000 CAD
Tier 3 · Robust
Everything in Tier 2, with 6–7 content types and 16–20 blocks. Includes outlines for 20–25 pages and a Full AEO audit.
$120,000–$130,000 CAD
Investment options
| Tier 1 · Foundation | Tier 2 · Extended | Tier 3 · Robust | |
|---|---|---|---|
| Timeline | 5–7 months | 5–7 months | 6–8 months |
| Research & discovery | Discovery & strategic audit | Discovery & strategic audit | Discovery & strategic audit |
| IA & content | Sitemap & wireframes · content outlines for 12–15 pages | Sitemap & wireframes · content outlines for 15–20 pages* | Sitemap & wireframes · content outlines for 20–25 pages* |
| Design & development | 4 design proofs (3 revision rounds) · 4–5 content types (CPTs*) and 12–15 blocks · full content integration | 4 design proofs (3 revision rounds) · 5–6 content types (CPTs*) and 15–18 blocks · full content integration | 4 design proofs (3 revision rounds) · 6–7 content types (CPTs*) and 16–20 blocks · full content integration |
| Accessibility | WCAG Level AA at launch | WCAG Level AA at launch | WCAG Level AA at launch |
| Search & analytics | AEO/SEO best practices · GA4, GTM and base metrics dashboard | AEO/SEO best practices · GA4, GTM and base metrics dashboard · Core AEO audit | AEO/SEO best practices · GA4, GTM and base metrics dashboard · Full AEO audit |
| Training & handoff | User manual & training · 30-day warranty | User manual & training · 30-day warranty | User manual & training · 30-day warranty |
| Investment | $75,000–$85,000 CAD | $90,000–$100,000 CAD | $120,000–$130,000 CAD |
*Final counts confirmed during the technical strategy phase. Copywriting is available as an optional add-on.
When can we start?
Once your project is fully confirmed, we'll schedule a start date and outline what comes next. We'll continue to refine the timeline together during Phase 1.
The timeline may shift if signing or start is delayed, or if our capacity changes after this proposal.
Project timeline
We estimate approximately 5–9 months from start to finish. Our estimated timelines are honest and are based on decades of experience: they account for holidays, realistic client preparation and content-creation time, a 2–3 day turnaround for client feedback, and our own working weeks. If this feels long, let's talk. We are open to discussing a V1/V2 launch or other creative solutions to uplevel your existing digital presence sooner.
We are currently scheduling new projects in January 2027. We schedule projects on a first-come, first-served basis.
Sample project timeline
| Jan | Feb | Mar | Apr | May | Jun | |
|---|---|---|---|---|---|---|
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
| Phase 1: Kick-off, scoping & delivery | ||||||
| Phase 2: Design & content creation | ||||||
| Phase 3: Development, QA, training & launch | ||||||
| Phase 4: Warranty, post-launch |
Choosing a tier
How do I choose a tier? Is Tier 1 enough?
We only put forth options that will satisfy the project requirements. Tier 1 is a complete, launch-ready website.
Higher tiers tend to add design depth, a higher accessibility standard and additional features or search scopes. Additional blocks and features can always be added in the future.
If you are unsure which tier fits, let's talk it through.
Are the blocks and content types in each tier enough?
Yes. We size the blocks and content types to the site's content and functionality, so every section has a home. We never put forward a set that would leave the site incomplete.
With a smaller set of blocks and post types, some pages or sections will reuse an existing layout vs expanding the design to include new elements. Regardless, the site will absolutely feel like a clear design and infrastructure upgrade.
Using blocks to build pages
As part of the site architecture deliverables, we recommend block types based on what best fits the site's content and functionality needs. These flexible blocks can be chosen and reordered for any given page.
Pricing option clarification
Content types (CPTs)
Content types, also called custom post types or CPTs, are templates for content that repeats, such as news posts, events, case studies or team members.
Content types typically share a template and a set of custom fields. They can be categorized, tagged, and filtered, and are often displayed across a site as a list, grid, or featured section, each with its own index page as well.
Blocks (section layouts)
Blocks are the page layouts we design once and reuse across the site. Pages are built by stacking blocks, and your team can add new pages the same way.
The number of blocks sets how many distinct layout styles we design, not how many pages the site can hold.
Design revisions
We gather feedback early, at the mood board stage. We then build a homepage mockup from that feedback and refine it through revisions.
Proofs and revision rounds for each tier are listed in the investment options table. The design system and the blocks are built out from the approved homepage.
Pricing option clarification (cont.)
Content migration
Content volume and migration needs are confirmed during the technical strategy phase, and scope can be adjusted then. We are continually developing new ways to migrate content more effectively.
If additional migration support is needed beyond what's outlined, it can be scoped as an add-on. Our training also supports your team in taking a more hands-on approach, if preferred.
Accessibility standards
Every site is built with accessibility best practices. Where WCAG Level A or AA is included, we test and remediate to that level before launch.
Post-launch, we offer accessibility compliance monitoring as part of our digital partnerships.
AEO/SEO audit and implementation
A comprehensive search audit covering technical structure, content, and AI discoverability. Findings become directives we implement as part of the build.
These audits also include clear direction on what content to create, informed by current search research and your competitive landscape.
For this proposal, AEO audits are scoped in the investment options and delivered with partner support.
Built into every site
Accessibility
We use a combination of digital tools and optional manual testing to support compliance with current WCAG Level A or AA guidelines. Accessibility is considered throughout design and development.
Good accessibility and good search start in the same place. The clean, well-structured markup that serves a screen reader is the same foundation that search engines and AI answer tools rely on.
GTM/GA + AEO/SEO readiness
Google Analytics and Google Tag Manager installed and configured to a standard baseline. Custom tracking plans and deeper analytics configuration are available as an added service. We also install and configure an SEO plugin or equivalent tooling.
Our sites are built with clean schema, semantic structure, and search best practices, giving the site a clean technical baseline that any additional search work can build on. At launch we re-index the site and manage redirects and 404s to protect existing rankings.
Security & privacy
Our baseline security protocols meet current ISO 27001 A.9, A.12.4, A.13.1, and GDPR compliance. Our digital partnership tiers add user authentication, firewall & malware protection, activity logging, and SSL.
We make data-privacy recommendations based on your project's requirements (e.g. GDPR and CCPA), including third-party services where appropriate.
WordPress CMS & hosting
Why WordPress?
A WordPress site is 100% owned and managed by the client, not locked to a proprietary platform. It is open source and highly customizable, with full support for complex content types, API integrations, and tailored editing experiences.
Accessibility can be built directly into the user experience, and conformance to WCAG guidelines can be better controlled.
Website hosting
WordPress is free, but maintaining a site involves hosting, ongoing maintenance, and potential plugin fees.
We typically build on our WPEngine hosting account. We recommend WPEngine and a small handful of other WP-specific hosts for their attention to performance, security and scalability.
The benefit
Each partnership tier includes proactive stewardship and strategic guidance to optimize performance and support long-term progress.
Your website becomes a dependable asset that evolves alongside your impact.
If none of our partnership tiers suit your needs, our partner organizations offer smaller website management options.
Ongoing partnership & support
Mangrove offers ongoing digital partnerships that help organizations maintain, improve, and evolve their websites over time. We provide security updates, performance monitoring, and strategic enhancements that compound quarterly.
Through strategic planning, we help you focus on what matters next and deliver meaningful improvements throughout each quarter. Your website grows stronger and more capable, adapting to your organization's changing needs. Explore our digital partnership tiers.
Case studies
WEBSITE
Inspiring generosity in Winnipeg, forever
The Winnipeg Foundation is Canada's first community foundation. Its previous site was outdated, hard to manage, and reliant on PDFs that kept content out of date and out of reach. We rebuilt it on WordPress, with the Gutenberg editor and page-building instructions embedded directly in the CMS so the team can maintain it with ease. We restructured the information architecture around distinct audiences — donors, grant seekers, and community partners — through user journey mapping sessions, and converted 200+ PDFs into accessible HTML to bring the site to WCAG compliance.
WEBSITE
Delivering inclusive, community-first banking
Assiniboine Credit Union (ACU) is a Manitoba-based financial organization and B Corp serving over 217,000 members. ACU needed a new public website to replace their existing custom platform. As the primary entry point to digital banking, it needed to be modern, accessible, and easy to maintain. We designed and built a custom site on HubSpot, already integrated into their marketing tools, making it easier for their team to manage content and creating a more seamless experience for users.
Testimonial
“Working with Mangrove on ACU’s new English website was a great experience. Their team really understood what we wanted, made the website look fresh, and made the whole process easy and enjoyable.
Accessibility is crucial to ACU, and Mangrove understood that, keeping it top of mind during the build. We learned a lot together and came up with clear steps to keep making the website better as we go, building a strong base for the future.”
Jill Hollosi
Manager, Marketing Programs & Brand · Assiniboine Credit Union
IDENTITY + WEBSITE
Making charitable giving easier and more impactful
GiftPact Foundation is a Canadian public foundation that helps donors give with confidence through flexible donor-advised funds. To better communicate their offerings and inspire a broader audience, we partnered on a full brand refresh and built a modern, accessible WordPress site. The new platform reflects GiftPact’s professionalism, clarity, and innovative spirit—making it easier for donors to explore their options, connect with the organization, and make meaningful impact.
WEBSITE
Uniting a community of givers across the Mid-South
The Community Foundation of Greater Memphis, a philanthropic hub connecting donors, nonprofits, and community partners across three states, needed a cohesive digital home to match the breadth of their work. With content scattered across three separate sites, they wanted a unified platform that could serve distinct audiences while making it easy for everyone to find what they needed. We rebuilt their site on WordPress, consolidating three sites into one, and developed a custom nonprofit directory, connected grants database, and purpose-built member portal — all designed and built to WCAG Level AA standards.
Testimonial
“It was such a pleasure working with the Mangrove team to bring our new website to life. They embraced our vision — and the need to inform and inspire diverse audiences — and offered creative, solutions-oriented ideas for our stakeholders and community.
Simple to manage yet incredibly robust, the site is full of tools and resources for donors and grantseekers alike. I truly believe its content and ease of use will drive increased philanthropy in our community.”
Julia McDonald
VP of Marketing & Communications · Community Foundation of Greater Memphis
Want a closer look?
Visit our website to explore more of our work, expertise, and approach to building websites that last.
References
Paulo Vergara, Exec. VP of Marketing and Development, SF Zoo
Project type: Website / Email: [email protected] · 415.753.7286
Wil Kristin, Senior Director, Strategic Communications, Beneficial State Foundation
Project type: Website / Email: [email protected]
Jill Hollosi, Marketing Programs and Brand Manager, Assiniboine Credit Union
Project type: Website / Email: [email protected]
Ericka Taylor, Co-Executive Director, Americans for Financial Reform
Project type: Website / Email: [email protected]
Mary DeNardo, Director of Communications, Prospect Sierra
Project type: Website / Email: [email protected]
Conor Curtis, Head of Communications, Sierra Club Canada
Project type: Website / Email: [email protected]
About Mangrove
Mangrove is a woman-owned website design and development company with a diverse and talented team distributed around the globe. We are headquartered in California with team members in Canada, Europe and South America.
As a Certified B Corp, we are committed to meeting the highest standards of social and environmental impact. We are also a certified Women's Business Enterprise (WBENC), a Woman-Owned Small Business (WOSB) and a 1% for the Planet Member.
We are technologists and designers, who see the world from both perspectives.
Our work bridges human-centered UX with deep technical expertise to create intuitive, robust digital experiences. We bring a values-driven perspective to building thoughtful, inclusive technology.
This approach allows us to create sustainable design systems, websites, and technology that last.
Clarity first
We believe good digital work starts with getting clear. When information is organized and grounded in real thinking, teams can make better decisions and focus on what matters.
Designed with care
We approach our work with intention, creating experiences that are accessible, inclusive, and grounded in the values our clients bring to their work.
Built to grow
We take a long-term view. The systems we build are flexible, maintainable, and designed to evolve, so your site continues to support you over time.
A few clients
Our team
Maiya Holliday
Founder & CEO
Maiya is a creative leader focused on digital solutions that drive organizational impact. She founded Mangrove in 2009 to empower changemakers to do their best work. With over 15 years solving complex technology challenges for mission-driven organizations, she pairs deep technical expertise with strategic vision to build platforms that amplify reach and engagement.
Chae Clark
Dev Enablement + Sr. Tech Strategist
Chloe Ross-Rogerson
Sr. Account Manager
Ada Marcelino
Account Manager
Our team (continued)
Andrew Boardman
Design Advisor
Senka Ibrahimpašić
Sr. Developer
Aykan Burçak
Sr. Developer
Jonathan Denni
Dev Ops Manager
Cristina Mayol
Developer
Shelby Neville
Designer
Dan Acuña Moreno
Developer
Lindsay Moore
Marketing + BusDev Coordinator
Our practice
Diversity is our strength
Given the tech industry's well-known diversity gap, we are passionate about widening career opportunities for people who identify as Black, Indigenous, non-Black people of color, women, non-binary, LGBTQIA+, disabled, or any other underrepresented group.
We are committed to working with designers and developers from diverse backgrounds, bringing broader perspectives, deeper empathy, and more innovative solutions to every project.
Design for equality
We utilize best practices in design based on many years of UX research and web development practice.
Our design team works with universal design principles in mind to ensure that our products can be perceived and operated by most people, including those with diverse and divergent backgrounds and abilities. The web is made for everyone. Our mandate is to help bring that to fruition.
Our practice
Our Use of AI
Mangrove uses AI thoughtfully to support our team's creativity and effectiveness. Our approach is guided by principles of intentional use, client benefit, transparency, human oversight, and responsible data practices.
We use AI for tasks like transcription, research, and development, always with a human in the loop. We do not use client data to train AI models and aim for transparency around AI use where appropriate.
We build for the long-term
A core objective for every client engagement is to create a website that lasts. A sustainable and durable website requires long-term thinking and planning, which is done up front and before we ever touch design or code.
For us, extensibility is non-negotiable. Modular components, smart infrastructure and backend usability are fixtures in our practice. We want every client to see deep, lasting value in their digital investments.
Next steps
Thank you
We would love to work collaboratively with you to build an impactful site that will catalyze your growth and success. Thank you for your consideration.
If the outlined scope and budget look good to you and you're interested in moving ahead, just let us know as soon as possible so we can lock in the timeline and budget.
If you'd prefer to chat further before moving forward, we are more than happy to do so! Schedule a time to chat.
Next steps
Moving forward, our next steps would be:
1
Scope of work
Create a detailed SOW to confirm scope, project timing, and budget.
2
Agreement
Prepare your contract and deposit invoice to send with the finalized SOW.
3
Kickoff
Schedule an official kickoff call with key stakeholders to align on goals and next steps.
4
Scheduling
Confirm your ideal meeting schedule and communication rhythm for the project.
